Tipping Point Logo

• Logo design for Tipping Point Networks located in San Francisco, California, specializing in biotechnology, pharmaceutical and device industry consultation.

  The client preferred to be an integral part of the design process during this project and provided some excellent conceptual input.  Emphasis of the identity was a focus on the chain reaction of events, or concept of ‘teetering in balance’.  The elephant image was suggested by the client as the icon progression below shows, however this was abandoned for a cleaner graphic representing a water droplet.  Concept was to incorporate a symbol which would represent an integral component of a larger mass.  This message was reinforced by the addition of color and placement.

  
  

  
  
  September 15th, 2010 | admin | No Comments | Tags: Illustrator