Partnering with the user experience team and Laurent Doll CEO, I art directed the UI, brand palette, and visual layout of text, images, and iconography of the online retailer’s homepage. We explored various visual treatments and styles before establishing a brand identity that clearly represented the products unique target market. After performing user testing on the homepage versions, a series of revisions were implemented which were approved by major stakeholders and communicated to the production team.
Launch Website: www.laurentdoll.com
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