The Logo Design Process: A Breakdown for Client & Designer
January 22nd, 2010 | Design Blog | Joe | No CommentsThe first step of the design process is the most critical, and therefore requires the most input from the client. Before creating any graphic elements the designer must possess a thorough understanding of the company, product, or service. Begin by defining the company’s overall personality; this includes brand values, competitors, vision, target market, mission, and stylistic attitude.
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