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Symantec SMB Site Design

Joe — Wed, 24 Apr 2013 00:01:04 +0000

Symantec SMB Global Website Design – http://www.symantec.com/small-business/

I was hired by the Symantec Small Business team to help define the look and feel of their new global SMB site. Our goal was to create a visually unique site leveraging existing theme elements and the JSP framework of Symantec’s recently redesigned Enterprise site. The current SMB offering was a simple storefront that did not offer the breadth of information and specific detail customers required. Our focus was to emphasize a lighter, more welcoming design, which would clearly express the services and product offerings aimed at small business customers ranging between 5 – 250 employees. My role in the project was to articulate the overarching UI and visual design, create SMB specific components and imagery, and support the dev-team during testing and development. After the US launch I led visual design direction of the regional template roll-out and localization, which extended beyond the US launch to the Americas, Europe, and Asia Pacific.

The main goals of the SMB site design:

• Position Symantec as the leader in the small business security, backup and file sharing markets.

• Provide a comprehensive destination for small business customers to learn more and purchase Symantec’s offerings.

• Maintain and grow organic traffic to a new Symantec small business destination.

• Reduce the complexity of the current experience and speak the language of small business customers.

Landing Page

Solutions

Product Category

Product Comparison

Norton Shopping Mini-Site

Joe — Mon, 21 Jan 2013 22:05:30 +0000

The Norton Shopping Guarantee mini-site was created to support a new online merchant product acquired in alliance with BuySafe. My role on the project was to create a landing page for the site built on Symantec’s existing theme page template. I led design of the UI and visual treatment in addition to seeing the project through development.

www.symantec.com/norton-shopping-guarantee

Protected: Wells Fargo Responsive Design Prototype

Joe — Wed, 07 Nov 2012 20:35:24 +0000

Wells Fargo CEO Mobile Reskin

Joe — Fri, 28 Sep 2012 20:15:24 +0000

The Wells Fargo Wholesale Mobile team was tasked with creating a new look and feel for its existing CEO^® Mobile applications (Commercial Electronic Office and Commercial Card Expense Reporting). The goal of the reskin campaign was to implement new CEO branding along with an enhanced user experience for iOS/Retina Display, Android, and BlackBerry devices. Deliverables included a robust interaction flow, updated visual UI and pixel-perfect iconography, and accompanying spec / style guide documentation. My role in this project was to provide art direction in addition to leading the visual design effort. I created screen designs and flows, and established color palette, navigation/controls, and iconography. In addition I partnered with UX Leads to develop interaction patterns along with assisting the development team on specification guidelines, screen validation, and image formatting.

Wells Fargo iPad App

Joe — Fri, 30 Mar 2012 21:46:37 +0000

Wells Fargo Wholesale partnered with Awasu Design to create the company’s first browser-based tablet-optimized application for the Securities Research division. The goal of the project was to create a wholesale branded iOS themed app that would allow customers to easily access the Wells Fargo Securities database of financial reports and research. My role was to provide visual design direction and act as brand adviser to the UI and Visual Design teams. After the initial screen designs were established I provided art direction to bring the final screens and iconography closer to brand. During development I provided ADA compliance direction, spec documentation, and visde screen validation, along with continued design support.

Protected: Wells Fargo CEO Visual Redesign

Joe — Thu, 23 Feb 2012 23:31:51 +0000

Wells Fargo Iconography

Joe — Wed, 01 Feb 2012 20:00:00 +0000

Launch icons and App Store icons for CEO^® Mobile and CEO^® Wallet applications. These icons are featured in the Apple App Store and Google Play Store. They are also featured at various dimensions for iOS, Android, and Black Berry devices.

Iconography set created for the Wells Fargo CEO Mobile Reskin.

Iconography set created for the Wells Fargo Securities Research iPad app.

Iconography set created for new web applications.

Wells Fargo Marketing

Joe — Fri, 30 Dec 2011 21:10:25 +0000

Samples of print-based collateral created for various Wells Fargo marketing campaigns.

Laurentdoll.com

Joe — Sat, 20 Aug 2011 21:54:17 +0000

Partnering with the user experience team and Laurent Doll CEO, I art directed the UI, brand palette, and visual layout of text, images, and iconography of the online retailer’s homepage. We explored various visual treatments and styles before establishing a brand identity that clearly represented the products unique target market. After performing user testing on the homepage versions, a series of revisions were implemented which were approved by major stakeholders and communicated to the production team.

Launch Website: www.laurentdoll.com

Unionpt.com

Joe — Sat, 23 Jul 2011 01:41:05 +0000

Union Physical Therapy – Website, Branding & SEO

Website design and development created using WordPress, jQuery, and a customizable theme. The client required a robust and scalable web presence to meet the demands of their Seattle customer base. Enhanced features were used to create secure forms and optimize the site for social media and location searches.

Launch Website: www.unionpt.com