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	<title>Welcome to joechehock.com</title>
	<link>http://www.joechehock.com</link>
	<description>Artist &#38; Designer</description>
	<lastBuildDate>Thu, 01 Dec 2011 23:28:25 +0000</lastBuildDate>
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    <title>Welcome to joechehock.com</title>
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    <link>http://www.joechehock.com</link>
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	<item>
		<title>Laurentdoll.com</title>
		<description><![CDATA[I collaborated with the design team and CEO to art direct the UI, color scheme, and visual layout of text, images, and iconography of the homepage for this e-commerce site. ]]></description>
		<link>http://www.joechehock.com/2011/08/laurentdoll-com/</link>
			</item>
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		<title>Unionpt.com</title>
		<description><![CDATA[I functioned as a consultant on this project and developed the web site using Word Press and a customized theme.  The clients required a web presence and new logo and to serve as a community site to meet the demands of their Seattle customer base.]]></description>
		<link>http://www.joechehock.com/2011/08/union-physical-therapy-web-site-logo/</link>
			</item>
	<item>
		<title>Leavenworth Race Suit &amp; Branding</title>
		<description><![CDATA[The Leavenworth Nordic Ski Team required a unique race suit design for the 2011 season.  Scope of the project was to distinguish the LWSC team from other generic suit designs with a fresh look, along with a new logo and team colors in White, Marine and Navy.]]></description>
		<link>http://www.joechehock.com/2011/08/leavenworth-nordic-suit/</link>
			</item>
	<item>
		<title>Three Keys to Creating an Effective Logo!</title>
		<description><![CDATA[It’s hard for many of us to know where to start when it comes to creating a logo.  If you’re looking for a truly unique design, one that stands apart from the rest, this article emphasizes best practices (for you and your designer) when working together to create a powerful logo that’s right on track.]]></description>
		<link>http://www.joechehock.com/2011/08/powerful-logo-design-get-involved/</link>
			</item>
	<item>
		<title>The Logo Design Process: A Breakdown for Client &amp; Designer</title>
		<description><![CDATA[The first step of the design process is the most critical, and therefore requires the most input from the client.  Before creating any graphic elements the designer must possess a thorough understanding of the company, product, or service.  Begin by defining the company’s overall personality; this includes brand values, competitors, vision, target market, mission, and stylistic attitude.]]></description>
		<link>http://www.joechehock.com/2011/08/the-logo-design-process-get-involved/</link>
			</item>
	<item>
		<title>Shanghai Style: Navigating the Fake Markets</title>
		<description><![CDATA[Procuring a fabulous wardrobe that doesn’t break the bank account is no easy feat in Shanghai, with nearly every fashion designer represented the world over, and then some, it’s hard not to lust after the latest expensive trend. ]]></description>
		<link>http://www.joechehock.com/2011/08/bargain-shopping-shanghai-style-%e2%80%93-navigating-the-fake-markets/</link>
			</item>
	<item>
		<title>A Word on Shanghai Fashion</title>
		<description><![CDATA[One of the largest cities in the world, Shanghai’s fashion scene is a creative fusion of clashing cultures and international influence. From the mega chic couture adorning the ultra-wealthy to the fashion disaster victims of Shanghai’s local residents, the city’s fashion trends encompass an insane range of diversity and style.]]></description>
		<link>http://www.joechehock.com/2011/08/a-word-on-shanghai-fashion/</link>
			</item>
	<item>
		<title>The Lo-Down on Getting Your Shanghai Shopping Fix</title>
		<description><![CDATA[With a hazy skyline that just never seems to end, the Shanghai Metro area is a great place to drop some cash and fill your bags before catching that flight back home. Hit up some of the fake markets for bargain-basement bartering, stroll through luxurious high-fashion malls for the latest in international style, or grab cheap electronics and local souvenirs, you’ll find it all and more.]]></description>
		<link>http://www.joechehock.com/2011/08/the-lo-down-on-getting-your-shopping-fix-in-shanghai/</link>
			</item>
	<item>
		<title>Fashion Forward Fakes in Shanghai</title>
		<description><![CDATA[The high price of fashion doesn’t phase the fake industry from capitalizing on popular brands adored by many savvy fashionistas.  As soon as this seasons coveted styles hit the runway, a black-market factory in China will be cranking out imitations for a fraction of the price. ]]></description>
		<link>http://www.joechehock.com/2011/07/fashion-forward-fakes-in-shanghai/</link>
			</item>
	<item>
		<title>Thenubbin.com</title>
		<description><![CDATA[The Nubbin &#8211; Website, Logo &#38; Branding Launch website: www.thenubbin.com Logo &#8211; For the logo I used a clean sans-serif typeface with pronounced circular characters to integrate a stylized render of the product in the logo. Scroll to see development sketches for the logo design. Website &#8211; Featured elements of the home page design demonstrate [...]]]></description>
		<link>http://www.joechehock.com/2010/10/the-nubbin-website/</link>
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